May 5, 2021
As of January 2021, over 200, 000 Canadian businesses have closed their doors for good. And it gets worse. Of those businesses still open and operating, 1 in 6 are currently contemplating adding to the disheartening count. Businesses can no longer rely on in-person traffic to serve their customers, and the new storefront has become almost entirely digital. Photos of menus and products are no longer enough either. People want to view, purchase, and track their orders. They want the ability to instantly chat with a customer service person to get their answers, just like they would visiting a place in person.
Large corporations often already have a digital team, ready to update, change, and implement anything they need to interact with their customers digitally, but that’s not the case for smaller businesses. In fact, digital tasks for small businesses usually fall under the responsibility of someone who is already swamped and overworked. Plus, not only does it take time to complete these digital tasks, but it often means going through a steep learning curve. It’s no wonder why some small businesses stray away from spending too much time and money on digital needs, it’s just too much to think about.
But digital design is still really important, especially for small businesses. However, just like any other investment, it is possible to make bad design investments. So, how do you know if you’re making a good design investment for your business? How do you make sure you’re spending money on the right parts and pieces to make sure your business thrives digitally?
“If you think good design is expensive, you should look at the cost of bad design”.
- Dr. Ralf Speth
While there is no black and white answer or checklist, the key to gain the maximum benefits from your design investment is to work with a designer that designs with a purpose. You need to work with someone that takes the time to understand your business and your customers.
A good Product Designer creates products that:
tell a visually compelling story that accurately reflects the business,
feature custom experiences with interactions that are catered to meet the needs of the customers, and
understand the ecosystem the product will exist in to ensure it actually helps the business reach its goals.
See, Product Designers don’t just think about creating something visually beautiful, and they don’t just think about how users will interact with the products either. Product Designers think about both these things AND how the business they’re designing for will actually benefit. They have a passion for designing to help businesses reach their goals effectively, whether that's to grow on social media, increase conversion rates, or reach a new customer demographic.
The success of your business is important to Product Designers, which is why they consider all the facets of quality design. See, good Product Designers won’t just create a beautiful website for you, they’ll create a beautiful website that shows real results and actually grows your business to reach its goals.
So, whether you’re looking to create a new product or improve an existing one, you can trust that working with a Product Designer will be a good investment. If you work with a Product Designer, you can feel confident about how you are spending your time and money because you’re working with someone that has a holistic approach, filled with passion and purpose.
